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Great Ideas Come By Isolating Your Needs with Melissa Boloña
Melissa Boloña, actress, model, nutritionist, founder, and CEO of Beauty & the Broth, recognized the power of bone broth from the inside out; however, she felt that bone broth offerings lacked accessibility and innovation. To fill this gap, Melissa took matters into her own hands, dedicating 2 years to R&D, testing countless ratios and recipes in order to make sure that each batch of Beauty & the Broth tasted homemade and nutritious.
It was during this time that she discovered that her recipes in a concentrated form were the best and most optimal way to conveniently get bone broth into her customers’ hands
“The best ideas come from your actual needs.”
Episode Summary –
Some of the great ideas never get implemented because of the fear of failure.
We all are very well aware that if you want to achieve something, you need to be able to take risks, but most of us get so much caught up with the fear of failure that we are too afraid to start something new.
Imagine what would happen if Charles Babbage, the father of computers, had gotten caught up with the fear of failure then how our life would have been. We can hardly think of running our businesses without computers & laptops; they are the oxygen of our business.
If you have an idea, believe in it and work on it. You cannot expect to achieve success immediately, but with consistency & persistence, you will achieve what you want.
In this episode, Melissa Boloña talks about how a disease has helped her achieve success.
Snapshot of the Key Points from the Episode:
[02:32] Melissa shares the back story of her journey.
[05:20] Melissa talks about some of the struggles she has faced because of her digestive problems and How bone broth has helped her become healthy.
[10:21] Melissa talks about turning an idea into a product and why she thinks her recipes are the best.
[17:23] Melissa talks about the skillsets that have helped her succeed.
[19:56] Melissa talks about her significant accomplishments.
[21:05] Melissa talks about how she started her business.
[22:31] What does working from your happy place means to Melissa.
[23:31] Melissa’s advice for others who have ideas and want to start their businesses.
[25:36] Why starting out your business with your own investment is the best.
[30:54] How obstacles are essential for growing your business.
How to Connect Melissa Boloña:
About the Host –
Belinda Ellsworth is a Speaker, Trainer, Best-Selling Author, and Podcaster
She has been a professional speaker, mover, and shaker for more than 25 years. Having built three successful companies, she has helped thousands of entrepreneurs make better decisions, create successful systems, and build business strategies using her “Four Pillars of Success” system.
Belinda has always had a passion and zest for life with the skill for turning dreams into reality.
Over the last 20 years, she has been expertly building her speaking and consulting business, Step Into Success.