Subscribe to the Podcast

Click here to explore all the options to subscribe to the podcast now!

Expand Your Brand with Audio Branding with David Ciccarelli

David is the Founder and CEO of Voices, the #1 creative services marketplace. Established in 2005, Voices has been the world’s destination for all things voice over for more than 15 years. More recently, it has expanded to include translation, audio production, and music services in its freelance marketplace platform.

As Chief Executive Officer, David is responsible for setting the vision, executing the growth strategy, creating a vibrant culture, and managing the company on a day-to-day basis. He is frequently published in outlets such as The Globe & Mail, Forbes, and The Wall Street Journal. 

“If your brand were to be a person and it walked into a room, what would they look like, sound like, and feel like? That is what branding does for your business.”

Episode Summary –

What you hear is more powerful than what you see.

While visual branding, like your brand color, images, etc, you get to attract your target audience, but with audio branding, you get to create a deeper connection with your target audience by tapping the power of sound.
In this episode, David Ciccarelli talks about the importance of audio branding and shares some gold nuggets on how to make the right choices in business that will take your business to the next level.


Snapshot of the Key Points from the Episode:
[03:17] David shares his success journey.
[08:22] David talks about audio branding – The importance and how it differentiates from visual branding.
[13:38] David talks about the superpower that has helped him sustain & build a successful business.
[15:14] David talks about the “10-10-10” concept of choices to help you make the right choices.
[17:17] David talks about his greatest accomplishments and learn the three phases of financing business by partnering with business investors.
[24:20] David talks about how he navigated his team during the pandemic, which was the most challenging time for him.
[31:36] What does working from your happy place mean to David?
[33:59] David’s advice for people starting their entrepreneurial journey.


How to Connect with David Ciccarelli:
Website –
LinkedIn –
Twitter –
Facebook –


About the Host –

Belinda Ellsworth is a Speaker, Trainer, Best-Selling Author, and Podcaster

She has been a professional speaker, mover, and shaker for more than 25 years. Having built three successful companies, she has helped thousands of entrepreneurs make better decisions, create successful systems, and build business strategies using her “Four Pillars of Success” system.

Belinda has always had a passion and zest for life with the skill for turning dreams into reality. 

Over the last 20 years, she has been expertly building her speaking and consulting business, Step Into Success.


How to Connect with Belinda:
Facebook –
LinkedIn –
Instagram –