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Building Authentic Relationships with Consumers with Joel Bines

Joel Bines is managing director and co-head of the Global Retail Practice at the business consulting firm AlixPartners. He is widely regarded as one of the world’s leading operational strategists with a 30-year track record of improving performance at retailers, brands, and consumer companies.

Among the media that look to him for analysis are The New York Times, Business Insider, CNBC and the Wall Street Journal, among others.

He is also an author of the No.1 Best Selling Book “The Metail Economy”

“The more curious we are about things; the more understanding we are, the more open-minded we are, and the more interesting the world is.”

Episode Summary –

A negative review is always fearful & heart-breaking for any business owner.

But the question lies in what you do after you receive a negative review? Do you ignore it, or do you try to rectify it?

In today’s technology era, where all the pieces of information are available at the tip of our fingers, a negative review can affect your business.
In this episode, Joel Bines talks about how to engage with your customers and how to build loyal customers for your business.

Before approaching you, people try to find out what your customers are saying about your products & services. And your loyal customers are like your brand ambassador; they can help you generate more business.


Snapshot of the Key Points from the Episode:
[02:27] Joel shares his success journey and talks about how he became an Expert in Retail & E-commerce.
[06:36] Joel elaborates the 3-Parts of his book “The Metail Economy” and talks about how companies can re-orient their business process to build stronger relationships with consumers.
[09:50] Joel talks about how consumers have power in today’s business world.
[14:33] Joel talks about the skillsets that have helped him succeed.
[16:39] What is the importance of curiosity.
[21:14] Joel talks about his greatest accomplishments in his career.
[24:18] Joel talks about his greatest challenge and how he is overcoming it.
[27:55] What does working from your happy place mean to Joel.
[29:14] Joel’s advice for others who wants to start their entrepreneurial journey.
[32:31] Joel talks about putting more focus on the consumers.
[33:59] Joel talks about how to build customer loyalty.


How to Connect with Joel Bines:
LinkedIn –
Twitter –


About the Host –

Belinda Ellsworth is a Speaker, Trainer, Best-Selling Author, and Podcaster

She has been a professional speaker, mover, and shaker for more than 25 years. Having built three successful companies, she has helped thousands of entrepreneurs make better decisions, create successful systems, and build business strategies using her “Four Pillars of Success” system.

Belinda has always had a passion and zest for life with the skill for turning dreams into reality. 

Over the last 20 years, she has been expertly building her speaking and consulting business, Step Into Success.


How to Connect with Belinda:
Facebook –
LinkedIn –
Instagram –