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Belinda's Tuesday Tip 69 – Strategies for Grouping to Sell In Sets and Bundles
Episode Summary –
Most consumers don’t know what exactly they need. They have an idea of what they need but struggle to make a clear-cut decision quickly.
Helping your customers make clear decisions is the key to getting them to buy your products right now, and selling in sets or bundles is a great strategy.
Most salespeople use discounted prices, which is a great strategy, but you don’t have to discount the sale price to get more people to buy. People are not looking at what they can save; they are looking for what they need, a great customer experience, and ease in decision-making. When they don’t have to think and hunt for products, that saves them more time and helps them not to get confused when making purchasing decisions.
In this episode, I share the steps to create and sell in sets and bundles that make your customers' experience better and their shopping decisions more straightforward.
Snapshot of the Key Points from the Episode:
[02:04] Selling products in bundles, grouping, or sets to your customers and why it’s important.
[04:03] Why you don’t need to have discounted prices to increase sales or convince more people to buy.
[07:18] What can you do to sell in groupings and sets and make the experience complete for consumers?
[10:45] How to discount bundle products by making sure the emphasis is on what the customers save, not the price.
[11:50] How to create different and similar bundles that are built on each other to improve your consumers' experience.
[15:09] How can selling in bundles make a difference in your sales and serve a lot of people quickly?
About the Host –
Belinda Ellsworth is a Speaker, Trainer, Best-Selling Author, and Podcaster
She has been a professional speaker, mover, and shaker for more than 25 years. Having built three successful companies, she has helped thousands of entrepreneurs make better decisions, create successful systems, and build business strategies using her “Four Pillars of Success” system.
Belinda has always had a passion and zest for life with the skill for turning dreams into reality.
How to Connect with Belinda:
LinkedIn – https://www.linkedin.com/in/belindaellsworth