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Building a Sustainable Business with John Pabon

Episode Summary –

Sustainability is an important concept for businesses today, yet there is a lot of confusion about what it really means. People often think of sustainability as just protecting the environment, which is true to an extent. But there's more to it than that. It encompasses economic, social, and environmental aspects and involves finding ways to use resources in a way that meets the needs of current generations without compromising the ability of future generations to do the same.

Sustainability is an umbrella term that focuses on creating a better future, both environmentally and socially. It encompasses steps to stop climate change, reduce water and natural resource misuse, as well as ensuring human rights, labor rights, animal rights, philanthropy, and charity are observed. Professionally this type of sustainability is referred to as ESG (environmental-social-governance). It is sometimes known by its other name: Corporate Social Responsibility (CSR).

In this episode, John Pabon, a sustainability expert, covers the topic of sustainability and its importance for business owners. He explains why sustainability is a must-have for businesses and how to develop it in your organization.

Snapshot of the Key Points from the Episode:
[02:28] John’s journey and why he’s so passionate about sustainability.
[05:08] Three top tips for sustainability.
[09:35] The correct definition of sustainability.
[11:31] John’s superpower skill sets that have helped him in his journey.
[14:04] Why is niching down a disadvantage at times?
[16:39] John’s greatest fight with businesses and how he has navigated that.
[26:10] John’s greatest achievement in his career. His greatest challenges and how he overcame them.
[31:44] What does working from your happy place mean to John?


About John Pabon –
John Pabon has spent two decades in the business of saving our Earth. After leaving his role at the United Nations, John traveled the world studying the impacts of sustainability first-hand in factories, in fields, and Fortune 500s.

His mission is to move sustainability from theory to practical strategies that help people and businesses confidentially make a real impact.

Over his 20-year career, he’s had the privilege of working with the United Nations, McKinsey, A.C. Nielsen, and as a consultant with BSR, the world’s largest sustainability-focused business network. He is the founder of Fulcrum Strategic Advisors, Programme Director for The Conference Board’s Asia Sustainability Leaders Council, and serves on the board of advisors to the U.S. Green Chamber of Commerce.

John is also the author of “Sustainability for the Rest of Us: Your No-Bullshit, Five-Point Plan for Saving the Planet.” His upcoming book, “The Great Greenwashing,” will be out early next year.

How to connect with John Pabon:


About the Host –

Belinda Ellsworth is a Speaker, Trainer, Best-Selling Author, and Podcaster

She has been a professional speaker, mover, and shaker for more than 25 years. Having built three successful companies, she has helped thousands of entrepreneurs make better decisions, create successful systems, and build business strategies using her “Four Pillars of Success” system.

Belinda has always had a passion and zest for life with the skill for turning dreams into reality.

How to Connect with Belinda:
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