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Belinda's Tuesday Tip 75 – Testimonials Are Key to Trustworthy Selling
Episode Summary –
Testimonials are a powerful tool that can really get people to take action. As a seller, you may be familiar with promoting your products and trying to persuade buyers. But when someone else who has already bought the product leaves their own positive review, it can be much more effective in convincing buyers of its quality.
Most infomercials don’t convert because they spend too much time talking about the product and not enough time talking about how it can benefit the user. To be more successful, people should focus on creating stories of people who have used the product and add that section early in the ad.
In this episode, Belinda dives into why it's best to use more customer testimonials than facts to sell your product. She will explain how buyers will find other customers' stories more convincing than the facts that you can provide as a seller. As the old business adage goes – “Facts tell, but stories sell”. Don’t miss this helpful advice on how to use testimonials to increase sales.
Snapshot of the Key Points from the Episode:
[02:01] Why are testimonials the most powerful ingredient in your sales strategy?
[04:23] Why most of the ads today do not convert.
[09:20] The importance of using testimonials, whether verbal or written.
About the Host –
Belinda Ellsworth is a Speaker, Trainer, Best-Selling Author, and Podcaster
She has been a professional speaker, mover, and shaker for more than 25 years. Having built three successful companies, she has helped thousands of entrepreneurs make better decisions, create successful systems, and build business strategies using her “Four Pillars of Success” system.
Belinda has always had a passion and zest for life with the skill for turning dreams into reality.
How to Connect with Belinda:
LinkedIn – https://www.linkedin.com/in/belindaellsworth