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Discover the Secrets of Amazon: Boost Your Business & Brand Today with Dr. Travis Zigler
Episode Summary –
When it comes to increasing visibility and sales, selling on Amazon can be a great way to give your product or service the boost it needs. To help you make the most out of your Amazon presence, key strategies are essential, such as optimizing product images and leveraging analytics tools.
“If you don't know how your business solves a problem, then it's time to rethink your strategy. Knowing how to solve a problem is the first step toward success.”
However, Success in any business, whether it be selling products or services, is dependent on understanding and responding to customer needs. Customers care more about their problems than the features of any given product. Due to this, businesses need to design a business model that is focused on solving customer problems instead of pushing product features. By dedicating resources towards finding and addressing customer pain points, businesses can develop a successful strategy for the long run.
In this episode, Dr. Travis Zigler discusses the importance of having a comprehensive plan in order to scale your Amazon business and achieve success. He offers valuable insights and advice on how to get ahead of the competition and take your business to greater heights.
Snapshot of the Key Points from the Episode:
[00:01] Introduction to the show and a quick bio of Dr. Travis Zigler.
[03:13] Dr. Travis's journey and what he does in his space.
[05:45] How did “Profit Pineapple” come about?
[10:06] Top 3 success tips Dr. Travis gives us about selling on Amazon.
[12:55] Great things you can do to build your business brand and community.
[18:51] Dr. Travis's superpowers and how they have helped him succeed.
[28:07] What does working from your happy place mean to Dr. Travis?
[29:17] Dr. Travis’s advice to other entrepreneurs.
About Dr. Travis Zigler –
Dr. Travis Zigler is a recovering optometrist turned e-commerce entrepreneur. Previously, Dr. Travis and Dr. Jenna owned two optometry practices, which they sold in 2017 to focus on their online entrepreneurial efforts. He is the founder of Eye Love, whose mission is to heal 1,000,000 dry eye sufferers naturally. Dr. Travis and his wife, Dr. Jenna Zigler, use the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation.
Due to the success of Eye Love, having reached over $4 million per year as of 2020, others have asked if Dr. Travis would help them grow their business online and, more specifically, with Amazon, which led to the creation of the Profitable Pineapple Ads Agency (Why Pineapple? … Why Not?!). Specializing in Amazon Pay-Per-Click, Dr. Travis and his team help businesses scale their Amazon sales and help increase brand clout. Dr. Travis also blogs about Amazon PPC, selling on Amazon, and has a free Amazon PPC Masterclass.
How to connect with Dr. Travis Zigler: