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Find Your Creative Niche and Invest in Yourself for Success with Roy Worley

Episode Summary –

Finding your creative niche is an important step in setting yourself apart from the competition. It involves tapping into your unique talents and skills while developing your craft and marketing yourself to let others know of your existence. Taking these actions will ensure that you are investing in yourself and can help you focus on achieving your goals.

“Having a good voice is not enough; you have to invest in yourself, be industrious and stick with it.”

Being an artist and getting your name out there is essential to build a foundation of clients and contacts. However, many creatives are introverted and lack the skills needed to communicate with others or effectively network. They can also get too caught up in their own creative process, causing them to lose track of their goals.

If you're an artist, developing your soft skills is essential in order to be successful. You need to know how to market yourself, find clients, and build relationships with them. Just having a great voice isn't enough – you have to find your niche, invest in yourself and stay driven for the long term.

In this episode, we are joined by Roy Worley to discuss his career as a voice-over artist and narrator. Hear what inspired Roy to get started in the industry, how he has grown his success while working from home, and the strategies he uses to stay ahead of the competition. Plus, learn about some of the exciting projects that he is currently working on and how you can start your own journey as a creator or voice-over artist.

Let’s jump in!

Snapshot of the Key Points from the Episode:
[04:11] Roy’s backstory and what he does in the art industry.
[08:32] Narrating a book and what goes into doing an audiobook.
[16:35] Roy’s most outstanding projects that he has done so far.
[19:07] What Roy considers as his superpowers that have helped him in his journey? How Roy navigates the creative and business side of his career?
[26:56] How to market yourself as an artist by networking and getting yourself out there?
[32:47] What does working from your happy place mean to Roy?
[35:51] Roy's advice to someone who wants to be a creator or work for themselves.


About Roy Worley –
For the past 12 years, Roy has been voicing stories for brands like Tiffany & Co, Firestone, Pizza Hut, Wilson Golf Balls, and more. In addition, he has narrated over 270 audiobooks. He loves narrating family-friendly novels, and his favorite genre is westerns. Roy also enjoys supplying companies with smooth, clear-sounding recordings for their Interactive Voice Recordings for their office phone systems.

At age 55, Roy found it necessary to supplement his income and began researching the voice-over industry. Being a total creative, Roy fell in love with the idea of telling others “stories.” After a lot of work and investment of time, talent, and dollars, he secured a professional website complete with professionally produced demos for potential clients to hear what he can do. It has not been an easy road, and at times it has been discouraging and disappointing when he didn't land that great gig he was hoping for. But that's the same as any job, right? Right now, he is working on the narration of a great Christian novel called The Pardon by author Rodney Powell.

How to connect with Roy Worley: