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From Side Hustles to Entrepreneurship: Renee's Journey to Creating Events
Episode Summary –
In this episode of the “Work From Your Happy Place” podcast, Renee Patrone Rhinehart, an event planner and experienced entrepreneur discusses her journey and the challenges she has faced along the way.
“Don't compromise on the quality of service and delivery, focus on that and the money will come.”
From struggling to stand out in the crowded events industry to navigating the impact of COVID-19 on her business, Renee shares valuable insights on how she turned these obstacles into opportunities.
Here are some key takeaways from their conversation:
1. Don't Rely Solely on Your Business for Income – It's important to be realistic about the early stages of building a business. Revenue may not be steady at first, so consider working a part-time or full-time job, preferably in the same industry as your business. This can provide a safety net while you work on growing your business.
2. Create Content to Stay Relevant – Social media is a powerful tool for promoting your business. Regularly sharing content that showcases your work and expertise can help elevate your relevance in the industry. During difficult times, such as the pandemic, focusing on creating content, such as email blasts and social media posts, can keep your business on people's minds.
3. Network and Talk About Your Goals – Building relationships is key to finding opportunities. Talk about your clients and your goals to as many people as possible because you never know where your next opportunity will come from. Attend events and conferences to network and stay up-to-date on industry trends.
4. Be Patient and Positive – Building a business takes time and hard work. There will be ups and downs, so it's important to remain patient and optimistic. Remember why you started your business in the first place and stay focused on your goals.
5. Keep It Simple When Hosting Events – Hosting events can be stressful, but don't overcomplicate things. Beer, wine, and a signature cocktail will suffice for most parties. For spring events, additional drinks such as a Berry Bramble or light Sangria can add variety. Setting up a bar with toppings for hot chocolate or hot dog bars can also create a fun and memorable experience for guests.
These insights from the Work from Your Happy Place podcast provide valuable advice for entrepreneurs at any stage of their business. As you build your business, remember to take risks, stay positive, and continue learning from others. With hard work and patience, success is possible.
About Renee Patrone Rhinehart –
Renee Patrone Rhinehart is a Party Planner. Entrepreneur. Broadcast Media Professional. Experienced Speaker.
Over the past decade, she has grown Events by Renee into Philadelphia’s premiere wedding planning business. From the engagement ring to the ‘I do’s,’ Renee has walked dozens of couples down the aisle and into their future with a fabulous celebration.
Renee launched her second business, Party Host Helpers, in 2014 in the Philadelphia area. She realized so many of her hosts were too busy with prepping, serving and cleaning, they usually missed their whole party. Renee developed the idea of using servers and bartenders to assist at bridal showers, holiday dinners, graduation parties and more. The helpers do it all – greet guests, mix drinks and unload dishwashers.
But once Party Host Helpers began, the company pique interest outside of Philadelphia. Now, Party Host Helpers is in more than 30 cities from New York City, to West Palm Beach to Los Angeles. And continues to grow.
Renee was named “40 Under 40” by the Philadelphia Business Journal in 2017. Her companies have been named “Best of Philly 2015 & 2018,” “Best of Bergen County, NJ,” and “Best of South Jersey 2018.”
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