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Carrie Hartunian Smith – Smart Marketing Consulting
Episode Summary –
Carrie Hartunian Smith is a natural when working alongside business owners and entrepreneurs keeping one goal in mind: growing their business! Whether that translates into building brand awareness or creating marketing and sales strategies to tap into an existing clientele base or specialized niche, Carrie has proven her abilities to develop and implement solid result-driven action plans.
Having a diverse background in retail, hospitality, event production and promotions, in 1993, Carrie started a joint venture — building a startup media company growing revenue to nearly $100 million before selling in 2007. After the sale of the company, she stayed on with the new organization being an integral part of their aggressive acquisition strategy, 5 companies in 18 months, growing revenue to over $500 Million.
Carrie’s 20+ years in executive management and passion for media and marketing has been the dominant motivation in her professional life.
As a highly regarded, dynamic and success-oriented business executive, Carrie develops practical strategies and tactics to support accelerated growth in highly competitive industries. Recognized as a talented and accomplished leader, she creates and executes marketing strategic plans, direct integrations, marketing automation, manages projects and establishes benchmarks for success. Her expertise in fostering winning cultures within organizations increases productivity while reducing costs in mission-driven environments.