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Passion, Tenacity, Fearlessness: Lessons on Making Ideas Work from a Seasoned Entrepreneur Jon Pierre Francia

Episode Summary –

In this episode of the “Work From Your Happy Place” podcast, host Belinda Ellsworth interviewed Jon Pierre Francia, a visionary entrepreneur with a wealth of experience in creating successful brands. This intriguing conversation covers topics such as brand building, pursuing side hustles, and the importance of a strong personal connection with your audience.

“Building a brand with a compelling story is often overlooked but essential. Focus not only on the product but on the personal connection and brand narrative.”

In this blog, we'll explore the key takeaways from this episode and how they can be applied to your own entrepreneurial endeavors.

1. Vision and Tenacity:
One of Jon Pierre's greatest skills is his ability to visualize a brand before working on it. He emphasized the importance of having a clear vision and roadmap for your product or idea. Additionally, Jon Pierre's tenacity and refusal to accept “no” as an answer highlights the resilience needed to overcome obstacles and make your ideas work. This determination is essential for success in any entrepreneurial pursuit.

2. Side Hustle Success:
Jon Pierre discussed the significance of focusing on a side hustle while working a regular job. He stressed the importance of being passionate and dedicated to your side hustle, utilizing resources like YouTube and research to become an expert, and eliminating distractions to prioritize it. Surrounding yourself with like-minded people and starting small can also contribute to the growth of your side hustle and pave the way towards achieving your goals.

3. Embracing Feedback and Building a Brand Story:
Jon Pierre shared that he had sometimes overlooked the importance of creating a brand story, becoming too focused on product details. He realized that a strong brand story is often overlooked but can create a powerful connection with the audience. He advised entrepreneurs to be open to feedback, even negative feedback, and to constantly refine their brand's narrative. Building a brand with a compelling story will not only attract customers but also foster a loyal following.

4. Believing in Your Product's Mission:
Jon Pierre expressed a higher level of passion for a particular product because he believed it could do good and make a positive impact. This highlights the importance of choosing a product or idea that aligns with your values and has a meaningful purpose. By genuinely caring about the mission behind your product, you can motivate yourself and your team to overcome challenges and achieve success.

5. The Power of Family Support:
Throughout the episode, Jon Pierre emphasized the role his family played in supporting his endeavors and engaging in discussions about ideas and brand names. Their enthusiasm and ability to create are similar to Jon Pierre's own, creating a dynamic and enjoyable atmosphere. This highlights the importance of surrounding yourself with a supportive network, whether it's family, friends, or like-minded individuals who believe in your vision.

The “Work From Your Happy Place” podcast episode featuring Jon Pierre Francia offered valuable insights into building a strong brand and following your passion. From having a clear vision and being tenacious to embracing feedback, creating a compelling brand story, and believing in your product's mission, there are many key takeaways to apply to your entrepreneurial journey. By incorporating these learnings into your own work, you can increase your chances of building a successful brand and finding your own happy place.

Remember, success doesn't always require vast wealth or resources. By harnessing your passion, embracing challenges, and creating a brand that resonates with your audience, you can create a powerful impact on your entrepreneurial journey. So, go out there, follow your dreams, and create your own happy place!


About the Guest –

Jon Pierre Francia was born in San Diego, California in 1967. Jon Pierre is a husband of 27 years and father of 4 children.

Jon Pierre’s first professional venture was as a commercial flight instructor in Seattle for a few years before moving to the San Francisco Bay area to manage the global sales and marketing efforts of a semiconductor equipment manufacturing company. Among Jon Pierre’s responsibilities for this company were overseeing the development and production of marketing materials and video promotions. Several of his early video projects were extremely successful in generating significant sales which led to his creation of his first Commercial Video Production company in Palo Alto CA. His commercial production company was also successful in generating additional needs for his clients at which time he created an advertising agency which he ran for many years with numerous fortune 500 clients.

Jon Pierre is a serial entrepreneur that has created numerous commercially viable products. His work over the years in commercial production and 3D animation led him to create and produce 2 different children’s media projects which can still be viewed online on have generated 10’s of millions of views. Jon Pierre is also the creator and founder of the Sweeto Burrito restaurant and franchise that had as many as 19 locations in multiple states. Jon Pierre sold Sweeto Burrito to his partners in 2020.

Currently Jon Pierre is focused on a project that he is so passionate about. Life Cider, a wonderful functional beverage that is equally delicious and healthy with initial distribution in Arizona, Los Angeles, and Utah. His mission is to help end diabetes by providing education and healthy products to the world.

How to connect Jon Pierre Francia :

LinkedIn –